http://pinterest.com/pin/97812623127065922/ |
I am an
avid Pinterest user and being that I am interested in advertising I want to
look at how Pinterest is being used as a tool to advertise and market products
to its large amount of users.
However, marketers see Pinterest as a way to advertise their
product in a new way. Pinterest had 21.5 million visits during the week ending
Jan. 28, a nearly 30-fold increase over a comparable week in July. It is the 3rd
most visited social media site in the U.S. with 104 million visits in the
month of March behind Facebook who has 7 billion visits and Twitter with 182
million.
Here are some ways that companies are able to use Pinterest to market and advertise their services and or products:
I have seen, personally, how Pinterest can be a great asset
from the consumer side of things. Right now I am in the market for living room
furniture and after being unsuccessful with finding anything that I like in the
furniture stores around town I was not sure what to do. I decided to search
Pinterest for couches and found all types of couches that I loved. I found many
companies who had furniture that I did not know even sold furniture.
To start off, for those of you who do not know what Pinterst
is, let me explain. Pinterest is a virtual bulletin board where you ‘pin’
pictures of things you find online, that you like, on categorized boards that
you create. In order to create an account you have to submit a request that you
want to join or be invited by someone who already has a Pinterest account, then
once your account is created you are free to go pin crazy!
Heather Sundell a guest writer for Forbes worded it perfectly, “Consumers are predominantly using Pinterest as a virtual treasure
box of dreams, wishes and aspirations.”
http://wideinfo.org/revealed-90-of-pinterest-users-are-women/ |
Here are some ways that companies are able to use Pinterest to market and advertise their services and or products:
-Make a Pinerest account for your company in order to
showcase your services and products to all the users.
-Link your Pinterest account to your company’s main website
-Create coupons or special promotions for customers only
available via Pinterest
-Make sure to use interesting and fun images to promote your
company
Below is a great illustration of how marketers use Pinterest
as a tool.
http://go.maxymiser.com/PinterestInfographicMarch2012_social.html |
Pinterest is a pretty new thing and the idea of using it as
a tool for marketing and advertising has only begun. It will be interesting to
see what changes we will see happen with Pinterest in the future.
But in the mean time, Happy Pinning!